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In this episode, Kris and Dustin, discuss some mind-boggling Amazon statistics that just came out. If you think the Amazon business model is dying or getting too competitive, these numbers tell a different story. There is a ton of opportunity!

9 out of 10 consumers price check a product on Amazon. 

2% of Echo owners have purchased a product via Alexa. 

Amazon sells more than 12 million products. 

Amazon sells over 1.1 million home improvement products. 

95 million people have Amazon Prime memberships in the US. 

$1.4K is the average spent by Amazon Prime members each year. 

FBA gives sellers a 30-50% increase in sales. 

Third-party sellers—most of which are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% year-over-year increaseMore than 50% of all Amazon sales come from third-party sellers. 

80% of sellers also sell on other platforms outside of Amazon.