I want to talk a little bit about the customer and why it’s important for you to know how to define your ideal customer
For example, if you read a lot of literature out there, they’ll talk about the demographics of a customer. Their hair colour, whether they’re Gen Z or not. While those things are important, I don’t think that they really are that important.
When you are getting going in your sales journey, things that I think are way more important when thinking about your customer is, what’s the problem that you are solving with your product or service. What problem is that addressing for these kinds of people?
