We get a bit controversial in this weeks brand spot 😬 I’m nervous...
Currys PC World Dixons Carphone 😤 finally sort their life out. Born Free Foundation & Aardman get a captive audience with their animal lockdown campaign. Plus we discuss authenticity and racial archetypes in branding.
Mentioned in this episode:
https://www.marketingweek.com/currys-carphone-warehouse/
https://www.branding.news/2021/05/13/tbt-our-lockdown-experiences-make-us-reflect-on-animal-captivity/
https://www.branding.news/2019/10/03/you-wouldnt-hurt-an-innocent-cub-would-you/
https://www.branding.news/2021/05/13/neales-sweet-n-nices-packaging-reflects-its-caribbean-roots/
'The Answer is Brand' has been bought to you by Danny&co. and is presented by Danny Matthews.From running a tattoo shop at 18 to becoming the first mortgage advisor to digitise the mortgage application process, Danny has a natural story-telling ability that he uses to solve real business problems with creative design and branding. Through his company Danny&co. and his trademark process Brand Confidence® he has helped launch some of the most exciting and innovative brands of tomorrow by getting their products into the right hands.
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