In life and in business you will have setbacks. You have to set goals and take your shots. Like Gretzky says "You miss 100% of the shots you don't take". When you take that shot you may miss. You have to evaluate what happened, and adjust fire. It doesn't mean don't take the shot because it is hard, "No risk it no biscuit" like Coach Arians says, you have to or your business will fail for sure.
