In our sixth and final episode of season 1, we discuss the best ways to target a Latinx audience. When working with companies internationally, there’s an expectation that you will always make an effort to understand the language and cultural differences among various countries and cultures, but the U.S. that is not always the case especially with the Latinx market. Our panel will give you some best practices as understanding the difference between Hispanic and Latino, being aware of regional differences, considering generational/cultural gaps while tailoring marketing tactics, using Hispanic talent, including Hispanic culture in ads and being consistent with your message.
Adrian Arredondo (Creative Producer, Spotify)
David Puente (Communications Specialist, Clarity Media Group)
Jonatan Zinger (SVP of Insights, M8)
Jessica Diaz-Hurtado (Podcast Editor, Spotify)
