Pride, with regard to business performance, is defined as the fear of doing the things to grow the business is greater than the need to grow the business. This pride thing is not new, but pride is becoming more of a factor today. Why is this? It is our opinion at 321 Biz Dev LLC that white-collar small business owners are less engaged than they were 15 years ago and earlier.
There are several reasons based on our research.
Part of the reason might be that today’s business owners are less competitive than 2005 and earlier. My professional opinion is social media and digital marketing are root causes. For some reason, white-collar small business owners bought into the simplicity of posting and uploading. Business owners had their warrior wings plucked by the allure of forgoing making genuine business contacts to be replaced with choosing the path of least resistance using social media.
Social media and digital marketing have had devastating impacts on white-collar small business owners’ desire to earnestly put effort into finding new customers.
