Here’s the short explanation of selling is:
Selling is about finding mutual agreement between prospects and salesperson by seeing a product or service is a good fit.
Here’s how a large majority of salespeople define selling:
Convey to prospects how great products or services are by highlighting benefits and features and displaying salesperson industry knowledge.
Disclaimer: only a few professionals qualify to put industry knowledge above building rapport with potential customers. These include medical specialty providers like oncologists, plumbers, electricians, auto mechanics and other providers whose talent, skill and expertise involve health and public safety.
For everyone else, building rapport is essential, and finding mutual agreement is first and foremost in working people considering buying products and services.
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