I've had a few clients recently ask whether their business could raise money through sponsorship? Whether that be for a single event they are planning, or as an ongoing relationship to boost both standing, cash flow and opportunity. So today's podcast is all about raising money.
Now, before you sign off, and think sponsorship is only for Not for Profits, let me correct you. Over the past 17 years, I've either helped or witnessed MILLIONS of pounds be raised by SME businesses through sponsorship. But that doesn't have to come in the way of CASH
Sponsorship:
Promotes a positive brand
Increases brand awareness
Reaches a wider demographic
and it enhances the customer experience
And you find them in all sorts of places, some with rather interesting connections:
Just Eat and The X Factor
Rolex and TED
Emirates and Arsenal
Nike and Cristiano Ronaldo
Coca-Cola has been a sponsor of the Olympics since way back in 1928 Even though I'm left wondering how many top athletes drink Coke?)
So before you write this episode off thinking that's not applicable to me! I'd strongly recommend you do listen, as you may well find exactly how relevant it is to you.
Within this episode, I also make reference to a website to which we have used for some time, to better understand the characteristics of the person we are communicating with, that we can tailor our conversation accordingly. That can be found by visiting: https://www.crystalknows.com
