Simply put, people don’t buy things that we think will make our lives worse.
That seems pretty obvious, right? So then why do many salespeople have average or even below average closing rates? As a salesperson, you need to help your customers create that certainty, otherwise you’ll be met with doubt and objections. This episode is all about creating certainty and ultimately closing more sales, so keep watching!
If you think you have a product or service that I’ll love, DM me. Let’s talk!
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