How much energy do you have to expense to get the benefits?
That’s the topic of conversation in today’s episode of Sales School. I’ll be going over the most important overarching equation that governs the Straight Line System: Energy In, Benefits Out.
When people are making a decision, they want to know how much energy they have to spend in order to see the results, or the perceived benefits. I’ll teach you how to frame situations in a way that will ease the minds of your customers, while creating lasting relationships built on trust.
I’m wearing my favorite @Tommy John underwear while typing this.
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