Objections are smokescreens to uncertainty. When a potential customer forms an objection, your first instinct is to make a rebuttal. I’m letting you know right now that this is the wrong way to go about your sale. You see, after you make a rebuttal, you prospect will come up with another objection, and the cycle repeats. This is an ineffective use of your time. Keep watching if you want to know the secret to overcoming objections!
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