On this week’s episode of Subscription Ecommerce Live, John Erck of Rebuy joined us to chat about
You can check out the video recording of this Q&A here: https://youtu.be/3Elpv_5cHkA
About John: He’s the co-founder of Rebuy (https://rebuyengine.com/), an omni-channel personalization engine built to increases online sales and conversions by upselling, cross-selling, recommending products, and personalizing the online shopping experience.
If you learn something from this discussion, we’d love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
We’ll be back every other Wednesday. Register for the live recording here: https://us02web.zoom.us/meeting/register/tZApfu6pqz0jGNFoEIBB4LJvCW9jKwf8GjPG
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify))
0:00 Intro
0:06 Q&A John Erck of Rebuy
2:04 John's background and what Rebuy does
2:44 Why we should look to the restaurant industry for cross-selling, upselling, and recommendations inspiration
5:19 It's up to brands to build trust so that recommendations work
11:07 The power of personalization when it comes to retention
14:17 How Kettle & Fire uses personalization to drive retention
17:17 Two major opportunities to promote subscriptions
21:41 How John set a Guinness World Record
26:26 What subscription sellers should plan for Q4
38:44 How brands sometimes overthink recommendations
41:09 When someone adds an extra item in checkout, they're 4x more likely to complete that checkout
