In this episode of Subscription Ecommerce Live, we talked with Brad Hoose, CEO of The Outloud Group, about the potential of using influencers to increase LTV.
We discussed:
Brad is CEO of The Outloud Group, a leading influencer marketing agency that has helped innovative consumer brands like Athletic Greens, Grubhub, and KiwiCo grow through partnerships with highly trusted influencers to deliver measurable results.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce).
Timestamps
0:00 - Intro
1:31 - Brad's journey to founding The Outloud Group
3:20 - What does it mean to be an influencer?
8:37 - People trust people (and influencers) more than brands
11:35 - How subscription brands are uniquely poised to benefit from influencer marketing
16:24 - The potential result of influencers working with brands long-term
21:02 - Finding the right influencer
26:17 - Brand voice vs. brand advocacy
30:10 - Why you should look for influencers who are excited about what you sell
32:38 - How influencers can target segments
34:31 - What subscription brands really need to do to make the most of influencer marketing
40:58 - Different ad setups for influencers
44:41 - Potential ARPU project: Subscription Life of Pets... Can we leverage TikTok? Can you?
