In this episode of Subscription Ecommerce Live, we talked with Gen Furukawa, Co-founder of Prehook.
We discussed:
- Why brands that prioritize zero party data collection have an advantage over those that don’t
- How to create a high-quality, enjoyable quiz experience your customers will love
- How to use quiz data to personalize a subscriber’s experience as you market to them across channels
About Gen: Gen is Co-Founder of Prehook, a quiz platform that helps DTC brands accelerate list growth, improve sales, and capture zero party data. Brands like Brevitē, Spikeball, and Teelixir use Prehook quizzes to improve marketing and personalization across channels. Gen is also host of the weekly ecommerce marketing podcast, Cart Overflow.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce)
Timestamps:
0:44 - Intro
2:53 - Gen's journey to founding Prehook, the company's values, and how it helps ecommerce businesses collect data and serve customers
6:46 - Defining data types (zero, first, third, etc.)
11:38 - What makes a quiz good
13:16 - Examples of brands with good quizzes
16:03 - Setting expectations for quizzes
17:03 - Number of questions to ask in a quiz
19:47 - The curiosity gap effect on quizzes
21:18 - What makes bad quizzes bad
22:50 - The results brands that do well with quizzes achieve
23:56 - Completion benchmarks and tips for building quizzes customers finish
29:04 - When to introduce a quiz
32:40 - Ways to use quiz data: building customer messaging and relationships
38:30 - Using quiz data to fuel info emails between renewals
44:25 - Prehook's mission and future plans
52:34 - Why you should reverse engineer quiz flows to the data you want to gather and use in serving customers
54:08 - Where to find Gen and Prehook if you have questions
