B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales.
In this episode, the panel discussed the complexity of the salesperson’s job and how that complexity impacts productivity, advice for sellers within the complex sales cycle, eternal complexity of the customer’s lives and how empathy can improve communication, advice on what sellers should do with newfound free time if processes are simplified, and more! This expert roundtable was recorded live at the CEB Sales and Marketing Summit in Las Vegas, Nevada.
