In this episode of B2B Nation, we are discussing how to create memorable content for B2B audiences with Dr. Carmen Simon, Chief Science Officer of Corporate Visions, and the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
Dr. Simon is a neuroscientist who studies how people react to and remember content. We’re going to discuss the role of imagery and images in your content, tips for business storytelling, thoughts on creating more memorable audio content, and more.
Episode Guide
2:46: What triggers audiences to remember the content they consume?
6:24: What are the common mistakes people make in their presentations?
10:27: Balancing imagery and text in presentations.
16:44: Best practices for storytelling for business.
23:16: What would be updated or changed if Impossible to Ignore were written today?
28:32: Tips for creating compelling audio and social audio content.
34:29: What is the one tool Dr. Simon can’t work without?
