This week's #truthseekers guest Peep Laja is a former champion of optimization and experimentation turned business builder.
Peep is building a portfolio of companies, using the profits from existing businesses to build new ones - you could call him his own angel investor!
Among other things, we asked Peep, a successful founder of 3 companies, why he does what he does. We look at what he has built so far, and how his work has prepared him for what he focuses on today - Conversion Rate Optimization (CRO).
Most of us have everything we need - food, water, shelter, people who care for us.... Because our needs are met, we get to choose which "game" we want to play. Take a listen to the game that Peep has chosen to play, along with his plans to take Wynter, his most recent company, to $100mm.
Enjoy!
