This week's expert storyteller is Wyatt Thompson. Wyatt is a Product Manager at Tesla, a former Product Manager at Dollar Shave Club, and Co-Founder of RomperJack (Top 1% of Shopify Stores). Wyatt used his non-technical background and Sociology degree to break into product management at one of the most technical companies in the world. In this episode, we learn how to tell a collaborative story, how to follow trends to build an audience, and how to use the power of “Why” to tell a more compelling story.