The sports business industry is undergoing a massive transformation and it's difficult to keep up with. From skyrocketing team valuations to never ending college conference re-alignments to international league expansions! And what about how quickly people are changing their sports content consumption habits relative to 5 years ago?
One of the topics that I find particularly fascinating is brand partnerships. From club sponsorships to venue naming rights to athlete equity deals, and many things in between.
So today I share some thoughts!
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