My business principles revolve around honesty, integrity, customer-centricity, and giving back through tithing. Honesty is paramount, including admitting mistakes and providing candid advice. Paying taxes diligently, avoiding ethical dilemmas, and prioritizing the customer's welfare are non-negotiable. In our insurance business, we referred customers to better deals when we couldn't offer the lowest rates, fostering trust. Avoid overcharging, offer assistance when possible, and don't fear admitting when you don't know, but commit to finding answers. These principles ensure both ethical business growth and a good night's sleep.