It's about determining how you're going to provide value, whether that's value to your clients once you actually get them, or how you're going to provide value to your audience and build your influence. There is so much money to be made when you build your influence, and part of creating that trust in the marketplace is providing value and showing them who you are and that you intimately understand their problems and have a well-thought-out solution. So, how are you going to provide value, and how are you going to communicate that value? It's one of the biggest missing links to success.
