Be prepared to trust the process. When you start a business, you’re filled with ambition, high hopes, and excitement about your idea. You imagine instant success, skyrocketing straight to the top. But in reality, for most people—including nearly everyone I’ve interviewed on my podcast—it doesn’t work out that way. Mistakes happen, unexpected challenges arise, and many ideas don’t pan out. There are countless unknowns, and the journey is rarely as smooth as you expect. No one wants to hear this in the beginning, and it’s easy to believe you’ll be the exception. But in truth, embracing the process is essential.
