Description

In this episode of Let's Talk, Coach Che Marville sits down with Founders  Jay Bertram and Rich Cooper, the founders of PRVN (https://prvn.ca}/, a bold, stripped-down creative agency designed to harness senior talent without the bloat typically found in traditional models. Together, they unpack what's broken in advertising, why agencies have lost their spark, and how PRVN is building a new framework rooted in speed, collaboration, and authentic human connection.

They delve into how AI fits in (and where it doesn't), why diversity isn't just a matter of optics, and how midlife professionals can reclaim their power in an industry obsessed with youth.

This is a conversation about reinvention, resilience, and absolute creative freedom.

• PRVN is built on proven talent creatives with insight, depth, and the ability to deliver under pressure.
• The traditional agency model is obsolete, often acting more as a barrier than a bridge to clients.
• Their creative sprint process is inspired by Saturday Night Live: fast, disciplined, collaborative, and effective.
• Clients don't just want ideas. They want alignment, engagement, and results.
• AI is a tool, not a replacement. The human creative mind is still the most valuable asset.
• Diversity of experience fuels innovation, not just representation but lived insight.
• Midlife isn't a dead end. It's the prime time to pivot and own your value.

If you've ever felt like the world moved on without you or dismissed you for your experiences, this episode is your reminder to step back in. PRVN is proof that brilliance doesn't expire, creativity isn't age-gated, and the best work still happens in the room, face-to-face. Would you like to work with Jay and Rich or learn more about PRVN?

Visit prvn.ca to connect and explore their model.

Are you a midlife professional ready to reclaim your voice and create something new?

Reach out to me, Coach Che Marville, and let's build your next chapter on your terms.

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👥 Tag someone ready to pivot.

🗣 Let's discuss what reinvention truly entails.