Within the past several years, the share of the cost of health care for people and their families has steadily increased. As a result, they now behave like traditional consumers when it comes to health care choices, goals, and expectations. In addition, the increased availability of digital tools has raised expectations about convenience, choice, and transparency in health care.
Employees are looking for accessible, high-quality advice and support in obtaining medically sound, cost-effective, and high-quality health care. In this episode, we chat with engagement strategist Jan Oldendburg, about the nature of the changes driving consumerization in health care. She also discusses how to recognize emerging employee expectations and needs.
