In this episode, our host welcomes Kimberly Grustas, the inspiring founder of Good For You Girls, a natural skincare company for young girls. Kimberly shares her journey from working in the fitness and advertising industries to creating a line of healthy skincare products driven by her daughters' severe allergies and asthma. She discusses the importance of self-care, the psychological transformations during puberty, and how her products are designed to empower girls by promoting healthy habits. The conversation touches on the challenges of entrepreneurship, marketing strategies, and the significance of respecting and supporting the needs of young girls as they navigate puberty.
00:00 Introduction to Kimberly Grustas
01:10 Kimberly's Career Journey
02:35 Challenges and Inspirations
04:39 Founding Good For You Girls
07:06 Product Development and Philosophy
09:17 Empowering Young Girls
13:44 Marketing and Distribution
18:34 Challenges as a Female Entrepreneur
21:46 Reflecting on Fearlessness in Business
22:33 Turning Down Target: A Bold Decision
24:33 Challenges with Big Retailers
26:25 The Power of Social Media and Personal Branding
29:47 Support Systems and Family Influence
33:02 Facing Competition and Staying Positive
39:43 Inspiring Stories and the Importance of Self-Care
42:18 Final Thoughts and Gratitude
www.goodforyougirls.com
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