Matt O'Keefe is the president of Loud and Live sports. With 2 semi-finals under their watchful eye along with the most exciting Crossfit competition in our sport, Wodapalooza, Matt has made his mark and proved to be the go to guy for events and management. O'Keefe is also seen as the agent who first saw the potential of the now most decorated and accomplished athlete in Crossfit Mat Fraser. Matt O'Keefe believes that business is personal and with all of his success in our sport, this approach is the right one. It started with a clothing brand, progressed to being ,in his words, the caddy for Mat Fraser, to now having the biggest names in our sport under his management. The future of Crossfit looks bright, especially if Matt O'Keefe is in it.
Please leave a comment and let me know what you think. Follow us on Instagram and Twitter @_just_elite for all our exciting projects and new episodes. Also pop over to YouTube and subscribe to the Just Elite channel.
