Oftentimes, large companies view customer experience (CX) as an afterthought. But for many startups and smaller companies, a positive CX for customers is integral to their growth and success. As such, CX technology that large companies traditionally employ may not serve the very specific needs of smaller companies. In Episode 6 of ERCx Chats, Bank Novo’s Director of Customer Success Brian Kale talks about the company’s strategy of targeting customers in a personalized way. And why a different CX tech approach is one of the key components to customer retention and revenue growth.
To watch the video interview and learn more about Bank Novo’s Director of Customer Success Brian Kale talking about the company’s strategy of targeting customers in a personalized way, go to http://bit.ly/ercx-pc-ep6
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