In this episode of Tech in Ten, our Head of Practice,Riana Butler, sits down with Jason Kingston, Founder and Director at Cube Thinking, to unpack two decades of Business Analysis insights and what the role really demands in today’s tech-driven world.
From navigating the evolving dynamics between BusinessAnalysts and Product Owners to the traps of blind recruitment and the real value of curiosity, Jason shares unfiltered perspectives shaped by 20+ years in the industry. Whether you're an aspiring BA, seasoned consultant, or techleader working with cross-functional teams—this episode is packed with sharp, practical advice.
🧠 Topics include:
• The evolving role of the Business Analyst
• Why curiosity and questioning are your biggest assets
• The reality of blind recruitment and hiring missteps
• When to upskill vs. when to hire new BAs
• Product Owner vs. Business Analyst: What’s the real difference?
• How to lead BA teams like elite problem-solvers
• The mindset shift BAs need to think like consultants
📍 Watch now on YouTube or listen on Spotify and get real-world insights from one of the most reflective voices in Business Analysis today.
