Everyone talks about sports and active nutrition going 'mainstream', particularly in categories like Healthy Snacking. But what does it take to compete in the world of healthy snacking that is already mass and saturated with well-established multi-national brands.
Sara Trechman is co-founder of Well&Truly - a mainstream (savoury) healthy snacking brand. Sara helps us understand the realities of this category, how it is defined, and crucially, what it takes to be successful. Sara also brings with her 6 years of senior experience working with GPN and PhD and helps us to reflect on what the opportunities and risks are for sports nutrition brands in this environment.
I often say that it isn't the category of sports nutrition that has gone mainstream, it is the principles of sports nutrition. This is a great listen for those trying to better understand the opportunities for growth in snacking and functional foods.
