Myprotein, in many respects, defines the sports nutrition industry today. They are the benchmark to which all other brands compare themselves. And it is not just about the business model, but their speed to market with new innovation and the approach they have taken to adopting evolving trends into their product range. Andy Duckworth was CEO of Myprotein from 2012 to 2018 and provides us with his reflections of how Myprotein disrupted the market and how that progressed during his time in charge. A great listen, not just in content, but the intensity and passion you can feel from Andy who used and believed in the product himself. A reminder that it always starts from the top. Andy also reminds us that the principles that underpin the success of Myprotein are also relevant to him in his new venture, Naturecan – a leading CBD company. A podcast with insights relevant to us all…
