If you were to name two of the top brands in sports and active nutrition in the US, I’d be surprised if you didn’t include Cellucor and Xtend - part of the Nutrabolt portfolio. They are both iconic brands, and in their own way, defining the approach needed to stay relevant over time and manage their evolution into adjacent categories. Particularly, the area of ‘energy’. In this episode we talk to Doss Cunningham, CEO of Nutrabolt, about the phenomenal growth of the portfolio, how they are navigating change and transformation, and the principles he applies to maintaining continuity and entrepreneurial spirit. The more you listen to Doss, and the more you understand about Cellucor and Xtend, the more you’ll appreciate the extent to which they represent a blueprint approach to the future, irrespective of category.
