Endurance sports nutrition is an enigma. In the shadow of protein and with a paucity of data, it has been difficult to understand the role it plays in the market. Well not for much longer - Stephen Moon is an charismatic leader and has led the growth of Science in Sport (SiS) for 8 years since its acquisition. Stephen details the journey of SiS, the principles that underpin their approach, the vision for acquiring PhD and their transformation to an ecommerce business. It is a fascinating insight into a globally recognised endurance brand turned performance nutrition platform.
