This week’s podcast Nick Walter and Danny Denhard discuss the future state of brand partnerships and brand endorsements akaWhy Revolut and Anthony Joshua's recent brand partnership made us 🤔
The AJ ad
We Cover:
- The fascinating area of marketing and advertising business and is an area to continue to explode.
- We talk about the power of international superstars with challenger brands
- The opportunity
- The threat for brands and celebrities
- Why celebrities are going to build out their own brands not have to endorse in the future
- How smart brands are turning into media brands
- Why some brands are desperate
- Why we might see a blend
- & What the future of brands is product placement, advertising and influencer and celebrity-based endorsements and promotion
- And our future state aka hot takes on the brand partnerships and brand endorsement
Nicks The Future State
- Authenticity & relevancy - authenticity key and forcing has to be stopped
- Brand alignment to brand values
- VR - continued raise of avatar influencers (eGaming, Miquela example)
- Paid brand placement (& forced ads) - Netflix coca cola
Danny’s The Future State
1. Brand cannot bandaid brand issues anymore with influencers. Brands have to be future seers to understand this
2. Value of content creators to platforms - creators create their own platforms (website, apps, platforms etc)
3. Art vs content - feed driven disposable content vs art that lasts for years
4. Platforms - masterclass unbundling & cameo (embracing quick, paid promotion)
5. Influencers have been around since the 1920s (Pepsi) - smarter ways of using influencers (issues with the likes of Monster energy drinks)
Important Links Discussed
