All this gets answered and more with graphic designer & creator of Seance Clothing - Craig Miller.
CHECK OUT CRAIG'S WORK:
(Craig) Instagram - https://www.instagram.com/craigmillerdesign/
(Craig) Website - https://craigmillerdesign.com/
(Seance) Instagram - https://www.instagram.com/seance_clothing/
(Seance) Website - https://www.seanceclothing.com/
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Episode #007 Show notes: https://purpleelephantcollective.com/radio/eps-7