Description

In this week’s episode of A Shot of Caffeine, we discuss the powerful A/B feature of Klaviyo which eliminates the guesswork from each campaign. A/B testing is an experiment, showing users different variations at random. But how can eCommerce merchants really leverage this tool?

Listen to this episode to discover:

• How can eCommerce brands use A/B testing to drive growth?
• What to consider when implementing A/B testing?
• Do’s and don’ts for A/B testing.
• The full stack of benefits, from reduced risk, increased conversions and more.

For more information about Zyber's Klaviyo packages:

https://www.zyber.co.nz/services/email-sms-marketing/

For more information about Klaviyo, the data-driven platform for email and SMS marketing:

https://bit.ly/3vKTSRU

For more information about Zyber Digital

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