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This week on the Seedcast we were super psyched to have creative director Kinesha Goldson. After working as a public relations coordinator for PUMA, owning and operating her own food truck, and becoming a Miss Universe Jamaica finalist, Kinesha now wears many hats at VRSNL. Owning the titles of creative director, producer, and social media strategist, Kinesha walks us through her process of using her own personal style to produce editorial content showcasing luxury streetwear brands including Jimmy Choo, Versace, Adidas, and Rick Owens, just to name a few. In this episode we covered a lot of ground including her journey through job limbo, the intersection of business and art, and how she curates creative teams full of people that lift each other up. You can check out her work in action at vrsnl.com and keep up with Kinesha on Instagram @klizgold.

Kinesha’s artist picks: Ally Schmaling, Alex Duncan aka ADIV, and Natasha Ferguson aka Maad