Matt Readman joined Dark Horses in 2019 to lead the agency's strategic output having previously been Strategy Director at both AnalogFolk and WCRS. He has a long track-record of working in sport and creativity, and is passionate about how sport influences the biggest issues in our society.
Dark Horses is a creative agency specialising in sport, fitness and wellbeing. Their people are all creatively-led with backgrounds at some of the world’s top agencies, but they have something else in common too. They all have a shared passion for sport and fitness. They are not just ‘fans’, we truly understand how sport, creativity and culture connect. It means they have a hidden edge in this race; it’s why they're Dark Horses.
Links:
Dark Horses: https://darkhorses.com/
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