Episode 110 of The Icehouse Podcast, hosted by Bryar Stewart, is with Agnes Loheni, Owner and Director of family business, Mena International. Mena is a contemporary fashion brand that reflects the pride the family have in their Samoan heritage, celebrating the vibrant and enriching Polynesian communities in the South Pacific and around the world. Agnes, her sisters and co-directors of Mena are alumni of our online programme, Taking Your Business Forward, which they completed June, 2022.
This packed conversation with Agnes covers:
- The 20 year journey of Mena International
- The inspiration behind the family business
- The highs and lows of the last 20 years
- How important it is that family comes before business
- How highlighting the family’s Samoan heritage sets their brand apart
- Agnes’s ‘Taking Your Business Forward’ experience and how it helped the family set up their goals and strategy for future growth
- Their hesitations in doing the programme and how the programme brought value
- Implementing and discussing their ‘why’, SWOT analysis and how they can leverage the growth online
- Being busy Mums, how the session on work-life balance impacted them
- Tools, streamlining processes, what they can automate vs what needs a personal touch
- The natural Samoan entrepreneurial mindset
- A quick discussion on online marketing and leveraging digital connection and community
Plus lots more!
Check out Mena International here.
Have a listen and let us know what you think! Any questions? Contact us at grow@theicehouse.co.nz
