Nostalgia. The sentimental longing or the wistful affection for a period in the past.
When everything old is new again.
Have you noticed cassette tapes are back?
Have you noticed bands are touring album anniversaries?
Have you watched any of the myriad documentaries spruiking the glory days of yore?
Nostalgia is powerful and wonderful and alluring, something marketers are fully aware of.
In this chat we debate the pros and cons of the recent wave of nostalgia, we cover off a recent jaunt to an incredible anniversary album show and we dive into what makes us nostalgic.
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