SHERRY JHAWAR is the Co-founder and President of Blended Strategy Group (BSG), a celebrity and influencer marketing, public relations and social media agency based in Los Angeles. She leads entertainment marketing strategy and creative ideation for brands like OLLY Nutrition, Bliss, and Tiffany & Co. and manages BSG’s high profile list of beauty influencers including Jen Atkin, Mary Phillips and Justine Marjan. With her guidance and pop-culture prowess, OLLY vitamins and nutrition, who became a client of BSG as a startup in 2016, grew awareness tremendously and was sold to Unilever in 2019.
Prior to co-founding Blended Strategy Group, Sherry was Global Head of Marketing at EOS Products and, as part of the founding team, helped build EOS into a pop culture phenomenon. Her experience working with both Fortune 500 brands like L’Oreal and small, growing brands gives her a unique industry edge as she consistently comes up with impactful and creative marketing programs that move the needle for brands and are authentic to the talent.
A former New Yorker who has learned to love the beach, Sherry is a self-proclaimed pop-culture and content junkie and a proven marketing guru. She is a graduate of UCLA and has an MBA from Harvard Business School.
