The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this market segment. Join us for a live panel discussion about how to succeed in the Off Premise marketplace in 2023.
Panelists:
Anna Nadasdy - Director of Customer Experience at Fintech
Chalsie Rivet - Beer Buyer for Harris Teeter, North Carolina
Chelsea Troost - Spirits Buyer (and former beer buyer) for Total Beverage in Colorado
Gwen Moreland - Area Sales Manager, Off Premise for Coors Distributing Company
Laura Lodge - StartABrewery.com, Distribution Insight
Stephanie Meyer - National Accounts Sales Manager for Independence Brewing - Austin, TX
Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/