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Description

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guests to return. Some taprooms double as coffee shops, others build strong event programs, and many find creative ways to become true third spaces—community hubs where people gather, connect, and feel at home. In this conversation, taproom managers, owners, and industry experts from across the country will share how they’re going beyond beer to create profitable, engaging destinations.


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Charlotte, NC | June 9-11, 2025

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