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We talk with Justin Moran, co-founder of The Hidden Sea.  We ask whether or not environmental credentials are important in marketing wine?  What metrics should a brand look at when evaluating its strength?  How does social media drive sales?  Does great wine need a great story?  And more...

To learn more about The Hidden Sea, and how much plastic they've removed from the ocean with their partners ReSea Project, visit thehiddensea.com

@thehiddenseawine

#thehiddenseawine

This month is Plastic Free July and The Hidden Sea is promoting it with a Plastic Pledge. Head over to thehiddensea.com/pages/pledge and pledge to reduce the amount of plastic you use, and The Hidden Sea will remove and recycle 100 plastic bottles in your name. Signing the pledge will take seconds, and that simple act will directly benefit the ocean.