In this week's episode of The Venue Rx podcast, host Jonathan Aymin sits down with Emily Walleman, a seasoned marketing strategist and Google Ads expert, to explore powerful marketing techniques for venue owners. Emily shares her journey from wedding planning to founding her own marketing agency, highlighting key lessons learned along the way.
She breaks down essential marketing metrics, including ROAS (Return on Ad Spend) and EPL (Expected Profit per Lead), and discusses how tracking these numbers can transform a venue’s advertising strategy. Emily emphasizes the importance of high-converting landing pages, effective tracking and reporting, and the critical first steps new venue owners should take when launching Google Ads campaigns.
With a passion for educating venue owners, Emily’s company is dedicated to helping them maximize their advertising budgets, increase visibility, and understand the fundamentals that drive long-term business success.
About Our Guest:
Emily Walleman is the founder and CEO of Munde Marketing, a digital marketing agency specializing in scaling campaigns, building profitable strategies, and maximizing online visibility. With experience working with businesses of all sizes, she focuses on Google Ads, SEO, and comprehensive marketing strategies to drive engagement and increase sales. Emily and her team help clients achieve high returns on ad spend, generate leads, and enhance brand awareness.
Find Her Here:
Website: https://mundemarketing.com/
Book A Call: https://mundemarketing.hbportal.co/schedule/
Instagram: https://www.instagram.com/emilywalleman
