Guild Freeman Paddy Willis is a seasoned (no pun intended) entrepreneur in the food and drink industry. Founder of the highly successful baby food brand Plum Baby, he has since times gone on to found Mission Ventures; described by Paddy as the first food and drink accelerator helping challenger food brands. Mission has recently been commissioned to work with The Good Food Fund, established to nurture healthy food brands that can help address childhood obesity.
Mission Ventures and details of The Good Food Fund can be found here
https://www.missionventures.co.uk/
