Fittingly, I write this summary of a great Vod/podcast, with a leading lady of the UK VC scene, England’s women have just scored their first goal against Austria !!
This episode focuses on Evie Mulberry, the Managing Partner of Astia VC, a leading San Francisco based VC, who has recently returned to the UK build the UK/EU footprint of the fund.
Evie highlights how Astia – was built by the super impressive Sharon Vosmek, who was one of three founders who established the pillars of Astia 20 years ago.
She brought Evie into the business, when she re-located to the West Coast in 2008. Now Evie is back and based in the South West and is successfully building out their UK and EU ecosystem.
Evie talks in detail on, in the pod about how Astia are:
===> Female first and only invest in Technology businesses that have female leaders or Women in executive roles
===> Remain concerned about the “woefully low investment” into Female led Technology businesses. Its not Female Founders that need to change, its the VC industry
===> Are inclusive and don’t believe in the “soft intro”, preferring founders to apply through their “Expert Sift” process, which aims to eliminate bias in their search process for founders
In conclusion, success is being scaled as this “Expert Sift” process has now evolved into a learning Technology platform fairly recommending businesses at scale
It’s a great chat, with a great lady trying to change the world of VC, according to men!!