In this episode I talk to Melanie Knights, a self-published author, anti bro-marketing mentor and host of the podcast Entrepreneurial Outlaws. We talk about creating content that reflects your personality and values, instead of trying to fit in with what the algorithms demand of you.
Melanie describes her work as being the entrepreneurial intersection of strategy, spirituality and self-inquiry - she advocates for building a business that serves your lifestyle on your terms, inspiring you to rewrite the usual marketing rules rather than trying to fit yourself into a box. Ever inspired by her deep love for the storytelling found in Country, Americana and Folk music, Melanie continues to pave new and exciting paths for her business whilst challenging the status quo of modern entrepreneurship.
You can find out more about Melanie on her website www.melanieknights.com and follow her on Instagram @entrepreneurial_outlaws
This podcast is presented by Ellie McBride from Calibrated Concepts. It was produced by Emily Crosby Media.
