Start with your Desired Outcome.
- Be specific about what you want. Make it time bound if necessary.
- Set the context about why they should care - Problem: Situation; who is involved; pain point
- Your solution/proposal - What you plan to do about it
- Close with a Desired Outcome check. Directly ask for whatever your desired outcome is. "Can you commit "X" many people for "Y" period of time?, "Will you fund the effort with $10,000.
