Today's episode is about marketing and how you can use your authentic story to create a really tight knit community of fans who buy everything you put out. Connecting with your fans on a deeper level means being vulnerable about the things you've learned, the mistakes you've made, and how you've changed throughout your life. For the first time, I share parts of my story that lead me to where I am today. Music marketing starts with vulnerability, so click play on this episode if you want to learn how to be more open with your fans or clients while building your business.
Key moments:
04:58 - The magic in the human element
07:25 - Examples of authentic storytelling
12:34 - The bad things that happen to you do not define you
20:42 - Storytelling on stage and in songwriting
25:14 - Using your story to build your fanbase - the 1000 True Fans Theory
29:23 - How to use a digital marketing funnel in music
35:44 - Creating customer avatars for your 1000 true fans
Resources from this episode:
Brene Brown Ted Talk on The Power of Vulnerability: https://youtu.be/iCvmsMzlF7o
Cyper PR - How to Identify Your Ideal Fan: https://www.cyberprmusic.com/ultimate-fan/
The Marketing Funnel: https://stephbelcher.com/marketing-funnel
How to Reach Us:
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Learn more about Steph at stephbelcher.com
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