Customer Experience (CX) – a buzzword that's shaken the marketing world in recent years like no other. CX in the digital era is constantly evolving, which is why marketers must make an effort to keep up with the latest customer experience trends. Improving and personalising the customer experience, which leads to better customer satisfaction is the top priority for over 55% of companies.
Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade out in a couple of years, evolving into newer versions that fit with the customer needs of the time. Adrian did share about the Punk version of the customer experience, how Punk music has evolved with the basics & even customer experience has to be evolved with the time. Not only by doing the basics right for the customer, more individual attention given with Empathy can lead to better customer experience. He further shared not to get defined to a Territory or model of customer experience, consider every customer as different customer make his or her experience a remarkable one. Further Leadership plays vital role as considering Leader’s experience is important as it reflects on Employee experience.
Adrian did share some great tips to work on Punk Version of Customer Experience. to listen to full Episode press that play button & check in to the cafe.
You can get connected to Adrian Swinscoe via Linkedin or log on to www.adrianswinscoe.com
